We are a global engagement marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth.
Firm believers in the power of building community since 1987, we are helping brands, associations and not-for-profit organisations solve their key people challenges through our core expertise: Live & virtual events, Strategic & digital communications and Consulting & community solutions.
We are an independently owned agency, headquartered in Geneva, Switzerland, with a global presence of 60 offices in 31 countries.

Job Objective

This position serves as a member of the Marketing Team within the SEM&I Business Unit. The Event Marketing Director will support the efforts of the Strategic Event Management department by leading the development of strategic marketing campaigns that reinforce client attendee acquisition goals, increase conversion rates and enhance brand presence in the marketplace.  

Main Responsibilities

• Lead growing Marketing team, provide training and guidance to team
• Develop strategic event marketing campaigns for various clients; including analysis of marketplace, develop marketing plan that achieves client goals and agreed upon KPIs
• Provide high level of strategic direction and planning to client 
• Interact with client leadership, board and volunteers; lead presentations and meetings
• Create client email marketing timelines and implementation plan, present plans to clients
• Design multi-faceted digital marketing campaigns to expand awareness, increase lead generation and re-engage dormant leads. Provide post-campaign reports that include measured results to help gauge the return on investment.
• List research for event-specific build and cleanse of data to expand campaign reach and to ensure data accuracy.
• Lead client facing communication
• Design, create and send all client marketing emails
• Create social media graphics and copy for clients
• Monitor and gather email analytics for clients and future campaigns
• Develop client facing post show reports
• All other tasks as assigned

Job Requirements

• 10+ years marketing experience
• Degree preferred but not required
• Excellent written and oral communication skills
• Strong customer service skills
• Working knowledge of design programs such as Canva, Excel, Word, PowerPoint, email marketing tools such as MailChimp, databases, etc.
• Graphic design capabilities a plus
• Must have strong organizational and multi-project management skills
• Limited travel will be required

Professional Competencies

Ability to oversee and manage at least (2) direct reports

Technical Skills

Proficiency in various marketing technologies and graphic design tools

Additional Local Requirements

Minimal travel onsite to events may be required.

Benefit Summary

MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.

• PTO
• 13 paid Company Holidays, including closure Christmas Eve - New Year’s Day
• 401K
• Medical, Dental, Vision and Supplementary Insurances
• Employer-paid Group Life Insurance, Short-Term and Long-Term Disability
• Employer-paid Family Building Benefit (fertility, adoption, & surrogacy)
• Employer-paid Mental Health Benefit
• Pet Discount Program

Please reach out even if you do not meet all the criteria but are willing to learn and commit to one of our great roles. At MCI USA, we thrive on passion and believe that diverse perspectives make our team stronger. We are dedicated to fostering an inclusive environment with equal opportunities for everyone, regardless of race, color, religion, gender, sexual orientation, marital status, age, or physical/mental ability.

We appreciate all who apply, though only those selected for an interview will be contacted. All applications remain confidential. MCI USA is proud to be an equal opportunity employer. If you need any accommodations during the application or interview process, please reach out to our Senior Vice President of People & Culture.

MCI is where you can bring your true self to work and be proud of what you do. Join us and make a difference!