Marketing Manager

MARKETING MANAGER

LOCATION: This position can be fully REMOTE, with preference given to candidates in Chicago, IL or the Washington, DC area.

Please ensure you:

• Submit your cover letter including salary expectations and resume; and
• Your Educational and Technical background align with qualification listed below (Bachelor’s Degree is required, along with a minimum of 2-4 years of professional experience).  This is not a Senior level position.

POSITION OVERVIEW

The Marketing Manager is responsible for writing, editing, proofreading, distributing, and tracking regular marketing content produced by MCI USA on behalf of its clients. Duties include creating and sharing content on a variety of channels to raise brand awareness, and ensuring member/customer engagement, brand consistency, and a positive customer experience. The Marketing Manager will assist in evaluating and establishing marketing plans and strategy by assembling and analyzing key metrics, objectives, and promotional opportunities.

Individual must possess stellar written skills, be confident interacting with senior-level executives, and be efficient and effective in a fast-paced environment with multiple deadlines on a variety of projects. Additional requirements include expertise in copywriting with ability to craft clear product marketing copy; rigorous attention to detail; the ability to work autonomously; outstanding organizational, communication and collaborative skills; and a proven sense of initiative and ownership.

Primary Duties:

• Draft, edit, and proof MCI USA client print and electronic marketing communications, including newsletters, brochures, social media posts, membership collateral, digital advertisements, and special event promotions.
  • Prepare engaging promotional copy for written and electronic marketing materials and a variety of communication vehicles.
• Work with program leaders and directors to manage the content of client websites, ensuring they are current, dynamic, relevant and on-brand; update website content as provided by volunteer leaders and staff.
• Manage marketing campaigns using appropriate software. Pull appropriate distribution lists for print, e-mail, and other campaigns. Disseminate email communications and track results.
• Promote content using SEO strategies that maximize exposure of client websites and digital assets to target audiences.
• Support efforts to promote the specialty and its members using SEM strategies, including Google AdWords campaigns and other online marketing tactics.
• Assist with development of promotional ad sales materials in conjunction with the advertising services coordinator.
• Work with MCI USA clients to establish and maintain marketing/content calendars and meet deadlines.
• Manage incoming client communications and marketing projects to package in a cohesive manner for creative department.
• Expand reach of marketing and communications initiatives through social media and provide analytics to leadership teams upon request.
• Support membership recruitment, retention and engagement as follows:
  • Develop/assist with appropriate promotion/communication messages for targeted membership segments
  • In concert with Membership team, assist with membership marketing campaign development (engagement, recruitment, and retention)
  • Serve as back up community manager (Higher Logic communities), including website updates, content marketing, and content development
• Support educational programming professional development activities as follows:
  • Develop email communications surrounding professional development activities, including annual conference
  • Assist with appropriate promotion/communication messages for targeted market segments
  • Assist with marketing campaign development
  • Stay current to innovative tools & strategies to maximize reach of communications.
  • Cross-train with key clients on web platforms to ensure posting of emergent content as needed.
• Other duties as assigned.

Educational & Technical Requirements

• A Bachelor’s Degree is required, along with a minimum of 2-4 years of professional experience.
• Experience with associations is preferred.
• Open source content management systems experience such as WordPress is a plus.
• Applicants familiar with association management systems (NetForum, YourMembership, etc.) and email marketing platforms (HubSpot, RealMagnet, etc.) will receive preferred consideration.

Supervisory Responsibility:

N/A

Fiscal Duties:

The Marketing Manager has no direct financial supervisory responsibility or authority, but does have fiscal duties related to soliciting and receiving bids, processing invoices, and operating within established budgetary parameters.

Physical Requirements:

Must be able to:

• remain standing or sitting in a stationary position for many hours per day onsite
• occasionally lift, move or carry boxes weighing up to 50 pounds.
• frequently move about inside a facility space.

BENEFIT SUMMARY

MCI USA is an established, family-friendly company offering outstanding benefits and significant growth opportunities.

• PTO
• 13 paid Company Holidays, including closure Christmas Eve - New Year’s Day
• 401K
• Medical, Dental, Vision and Supplementary Insurances
• Employer-paid Group Life Insurance, Short-Term and Long-Term Disability
• Employer-paid Family Building Benefit (fertility, adoption, & surrogacy)
• Employer-paid Mental Health Benefit
• Pet Discount Program

Candidates must be authorized to work in the United States for any employer without sponsorship.

MCI USA is an Equal Opportunity Employer and is committed to Diversity, Equity, and Inclusion.

BIPOC applicants are strongly encouraged to apply.

About MCI USA

MCI USA helps companies and associations strategically engage and activate their target audiences, building community and boosting client performance through face-to-face, hybrid and digital experiences that support client business objectives. With US headquarters in the Washington, DC area and offices in New York, Baltimore, Dallas, and Chicago, MCI USA is rapidly expanding its platform to deliver a robust set of services in its Association and Corporate Solutions portfolios. Find out more at  www.wearemci.com/usa